Marketing Must Dos For 2010
Posted by Valerie J Stevens on February 1, 2010 · Comments
Before we get into 2010, let’s review what the Have More Clients predictions were for 2009:
Prediction 1: Get a Twitter Account
Well, it was said that Twitter was a “phenomenon that is set to take the world by storm” was accurate. What wasn’t really understood a year, just how the storm would affect us all!
Prediction 2: Create a Group and Fan Page on Facebook
This is mostly right with the emphasis on Fan Page rather than group.
Prediction 3: Groups and Networks
This one didn’t really pan out as well as the previous two. This could have been down to the emphasis on creating open networks than setting up specific groups.. but this will be with us in 2010
Prediction 4: Information Products
This one too, wasn’t as big as I had anticipated. But, will still be with us as people get to grips with how to make the most of their time, and knowledge to get the best returns on their efforts
Prediction 5: Google Applications
Well, with MaxWeb, the propriety social media training programme being delivered through Google Reader, this has certainly been a turning point in how we use these applications. Also, by using Google Alerts, you are better able to track who is saying what about you and your products and services. Perhaps, there is still more opportunities here as more people get online.
Prediction 6: Subjects, Titles, Headings
Well, as people’s lives become busier, the importance of standing out from the crowd and getting your email opened, pages ranked became a much talked about topic. But, it could change in 2010 particularly with search marketing…
And now with the 2010 predictions!
1. The iPhone dominates the smart phone handset in 2010 with the Apps store offering so much more for business owners. You can get your own apps icon written and offered through the Apple Store or from your website. And, please don’t think for one minute that this isn’t for you. Now is the time to consider how best to deliver excellent customer service… and an app could well help with this!
2. Being active on the internet ceases to be optional as people move from watching TV to being on the internet. There’s been a 2% swing in just two years. You have got to be where your market is looking and consuming.
3. Creating content remains hot! Both in terms of creating and managing resources. As people implement the 4 Cs – creating, capture, collect and categorise so they become second nature, their presence and market attraction become sticky with sales resulting
4. Search Marketing or Search Engine Optimisation falls from the essential tools for businesses in 2010. This is due to the algorithms used by the search engines become more sophisticated and can determine whether people like a page for its content than just whether a page is optimised for that content.
5. Video is used more and more
Even though we are still in a recession and video is expensive, it will be adopted more and more by businesses. Don’t limit your thinking by headshot videos as you see on current affairs programmes, there are lots of different ways to have video – screenshots, images to music, slideshow, screencasts to name four!
This is a volatile time in marketing, so the predictions for 2010 are limited to five. As it gives you the opportunity to embrace those elements untouched from 2009 and make headway with the hot topics for this year.
About the Author
Karen Purves is a well known marketer specialising in working with small business owners to effectively market their business. She has a Masters Degree in Marketing and 25 years experience. Her passion is marketing and making it work for others. Want to know more ways to have more clients? Discover how to use Twitter for marketing with a *free report* at http://havemoreclients.com
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