Viral Selling Through New Social Media Marketing

By Daniel Sitter

Alli, the new over-the-counter brand of the prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new, strategic mix of personalized messages. Their marketers understand both the emergence and importance of social networking as a new marketing tool, as evidenced in their latest television commercial. They get it.

April 20, 2009 | Filed Under General | Comments

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